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College of Information and Communications

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Research

The BaUX Lab supports faculty and student research, creative projects, and community partnership across various disciplines inside and outside of USC campus.

Top Photo: iMotions’ product specialist and neuroscientist Pernille Bülow gave a presentation explaining electroencephalography (EEG).

Current Research

Jin Liu (College of Education) – “Improving Students’ Ethical Sensitivity in Academic Activities through a Short Course”

Jungmi Jun, Tayler Wen, Ali Zain and Khalid Alharbi – “Young Adults’ Biometric and Perceptual Responses to ‘FDA’ Authorization Cue and the Quit Smoking Warning Label for Modified Risk Tobacco Products”


Completed Research

Sei-Hill Kim, Ali Zain and Khalid Alharbi – “Examining visual attention on labels for misinformation on social media”

Ali Zain  (doctoral student) – “Assessing Role of Social Media Labels in Countering Misinformation: An Information Processing Perspective”

Shannon Bowen, Khalid Alharbi and Colin Piacentine – “Responses to Natural Disaster Misinformation on Social Media: An Analysis of Source Credibility and Biometrics”

Taylor Wen and Glenna Read (Director of the Brain, Body and Media (BBAM) Lab at University of Georgia) – “This Ad Speaks to Me: An Investigation of Mechanisms Underlying Social Identity Relevant Advertising”

Chris Noland (doctoral student) – “Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes”

Khalid Alharbi  (doctoral student) – “Should I Buy This? The Role of Message Source and Comment Valence in the Context of Influencer Marketing”

 Tara Marie Mortensen, Taylor Wen, Colin Piacentine, and Nora Bost – “An eye-tracking analysis of negative and positive emotional staff and stock photos in the news”


Challenge the conventional. Create the exceptional. No Limits.

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