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Initiatives

Where Information meets Innovation

At the College of Information and Communications, we don’t just keep up with change — we lead it.
Our students dive into one-of-a-kind experiences that prepare them to excel in the fast-moving worlds of data and media. Our faculty push the boundaries of research, shaping the future of industries and redefining how the world sees them. And every day, we take on society’s toughest challenges with bold ideas, innovative solutions and a drive to make a difference.
See how we’re turning vision into action — explore our initiatives below.

Fearlessly First in Artificial Intelligence

We have unveiled a slate of groundbreaking artificial intelligence programs to advance skills, innovation and collaboration for individuals and organizations across the state and beyond.

AI Initiatives
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Biometrics and User Experience Lab

The BaUX Lab is a collaborative research hub where faculty, students and industry partners explore how people respond—physically and psychologically—to media, technology and communication in all its forms.

About the BaUX Lab
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Social Media Insights Lab

With AI-powered tools, we analyze social media to track trends, measure sentiment and reveal what people are saying in real time. Students, researchers and organizations use our insights to explore key issues and make smarter decisions.

Read Lab Reports
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Our faculty and staff continue to uphold our commitment to being fearlessly first in every initiative — both established and emerging — from research and teaching to training small businesses and nonprofits. We lead the way in preparing students to understand how social media and AI are transforming the industries they aspire to enter.

Tom Reichert