Background

Wenyan Tuo is an assistant professor of marketing at the Darla Moore School of Business. She received her Ph.D. in Marketing from the University of Arizona.

Her research lies at the intersection of empirical quantitative marketing and digital platforms. She studies how platform strategies and market design shape competition, firm behavior, and consumer outcomes in digital markets. Her current work examines topics including platform-owned brands and competition in online marketplaces, seller responses to platform policies, and content strategy and consumer engagement on social media. Methodologically, she uses large-scale observational and unstructured data together with econometrics, causal inference, and machine-learning methods.

Education

• Ph.D. in Marketing, 2026, University of Arizona
• M.S. in Marketing Analytics, 2020, University of Maryland