Education

B.F.A., Graphic Design and Advertising, Winthrop University

Background

Kimberley Massey joined the College of Hospitality, Retail and Sport Management in September 2026 as director of marketing and brand identity within the college’s marketing and communications department. A creative leader with more than 30 years of professional design experience, Massey brings extensive expertise in higher education branding, marketing, integrated communications and creative team leadership. Her work spans print, digital, environmental graphics and multimedia, with a focus on creating cohesive brand experiences that support institutional goals.

Before joining the college, Massey spent more than 25 years working in communications and creative services at the University of South Carolina, most recently as senior associate director of integrated communications. Throughout her career, she has helped shape the university’s visual identity, developing university-wide brand standards, leading major marketing and environmental branding projects and collaborating with executive leadership, admissions, development and academic units. 

She earned a Bachelor of Fine Arts in graphic design and advertising from Winthrop University. Her creative work has earned recognition from professional organizations including AIGA, the American Advertising Federation, CASE and the University & College Designers Association.

Honors / Awards

• AIGA InShow and Special Recognition Awards
• American Advertising Federation ADDY Awards
• CASE and CASE Circle of Excellence Awards
• Encore National Award
• Graphic Design USA Honors
• Potlatch Awards
• University & College Designers Association Awards